About Our Company

What is Nicholas & Lence?

Nicholas & Lence Communications is a New York-based strategic communications, public relations and government affairs firm.  We specialize in media relations, community and government relations, crisis management, destination marketing, and corporate positioning. Our experienced team uses time-tested strategies with innovative tactics to achieve measurable results. We can navigate today’s fragmented media landscape to deliver your message where it […]

Meet Our Team

Cristyne Nicholas, CEO

Cristyne Nicholas, CEO

CEO and co-founder of Nicholas & Lence Communications, Cristyne Nicholas is best known for her dedication and commitment to building tourism and enhancing the visitor experience.  As the former President & CEO of NYC & Company, she established creative and strategic marketing initiatives to re-build NYC’s 4th largest industry following the devastating September 11th attacks […]

George Lence, President

George Lence, President

George Lence is President of Nicholas & Lence Communications, a New York-based strategic communications firm specializing in media relations, destination marketing, corporate positioning, crisis management, and government and community relations. Prior to co-founding the firm in 2007, Mr. Lence spent six years at NYC & Company, New York City’s official tourism marketing and promotion organization.  […]

Shin-Jung Hong, Assistant Vice President

Shin-Jung Hong, Assistant Vice President

Shin-Jung Hong, Assistant Vice President of Public Relations, has nearly a decade of experience in the travel/tourism and lifestyle PR industry, overseeing the roster of NLC’s PR clients. Clients range from real estate, event space, award-winning restaurants, iconic NYC tourism and non-profit organizations. Previously, she worked at Hawkins International PR, where she strategized and spearheaded […]

Laura Rothrock, Assistant Vice President

Laura Rothrock, Assistant Vice President

Laura Rothrock, Assistant Vice President joined Nicholas and Lence Communications in the summer of 2013 as the Assistant Vice President of Government and Community Affairs.  Prior to joining NLC, Laura was the Assistant Vice President of Montparnasse 56 USA, an independent operator of international tourist attractions and one of the world’s only companies specializing in […]

Nick Nicholas, Director of Sports Development

Nick Nicholas, Director of Sports Development

Nick Nicholas, Director of Sports Development, is an award winning sports writer, author ofThe New York Book of Golf (Universe Publishing 2004) and was the chief golf writer for five years at the Myrtle Beach Sun News. Nick has also written for pgatour.com, Myrtle Beach Golf Magazine, New York Golf Magazine, Garden State Golf Magazine, Worth International Media […]

Allyson Noonan, Senior Account Executive

Allyson Noonan, Senior Account Executive

  ALLYSON NOONAN, Senior Account Executive,  is a seasoned PR professional with over five years of industry experience and has diverse experience having worked for both agencies and in-house companies. Prior to joining NLC, Allyson worked as a Senior Public Relations Associate for Plum Organics, an organic food company that is a part of Campbell North […]

Joshua A. Knoller, Account Manager

Joshua A. Knoller, Account Manager

Joshua A. Knoller, Account Manager- Public Relations and Community Affairs, joined Nicholas & Lence after spending five years with Sam Schwartz Engineering, a transportation planning and engineering firm.  Josh oversaw the firm’s media relations efforts, which included fielding media inquiries, drafting press releases and overseeing their various traffic reporting publications – most notably the Gridlock Sam […]

Justine DiGiglio, Account Coordinator

Justine DiGiglio, Account Coordinator

Justine DiGiglio, Account Coordinator, joined Nicholas & Lence Communications upon college graduation in May 2012 and currently works with a variety of NLC clients including the Times Square Advertising Coalition, OTG which is an award-winning F&B airport operator, Apella, Event Space at Alexandria Center and much more.  She  also works with the agency’s event driven clientele […]

Our Locations



28 West 44th Street, Suite 1217
New York, NY 10036
Phone (212) 938-0001
Fax (212) 938-0837
also
50 Main Street, Suite 1000
White Plains, NY 10606
Phone (914) 341-2005

Top