CEO and co-founder of Nicholas & Lence Communications, Cristyne Nicholas is best known for her dedication and commitment to building tourism and enhancing the visitor experience. As the former President & CEO of NYC & Company, she established creative and strategic marketing initiatives to re-build NYC’s 4th largest industry following the devastating September 11th attacks with the city’s first-ever consumer television campaign, creating citywide promotions and attracting perception altering events including the World Economic Forum, the Republican National convention, Country Music Awards, Broadway Under the Stars, CultureFest, the Nike NYC Half Marathon and the 2014 Super Bowl. Mayor Bloomberg also appointed Nicholas to serve as a founding member of the Latin Media and Entertainment Commission.
Recently appointed by Governor Andrew Cuomo to chair the Tourism Advisory Council to oversee I Love NY, Ms. Nicholas spent much of last summer cris-crossing the state to promote New York’s vast tourism resources thru iconic events as well as helping to rebuild tourism to areas hit hard by Hurricanes Sandy and Irene with targeted TV campaigns for Coney Island, Long Island and the Catskills.
Her career began in government and politics as a campaign aide to US Senator Bill Bradley (NJ), press secretary to US Representative Helen Bentley (MD), a campaign press secretary for President George H.W. Bush, and she served as Mayor Rudolph W. Giuliani’s Director of Communications.
She serves as the Chairman of the century old Broadway Association and various boards such as the ABNY Steering Committee, The Pelham Picture House, Percent for Art and is a member of the Friars Club and the Women’s Forum.
Contact at (212) 938-0002 or Cristyne@nicholaslence.com