Tiger's Scandal: A Lesson in Investing
12/14/2009
Tiger Woods Scandal shows need to protect brands and advertisers from sudden and dramatic losses.
DeWitt Stern, the 110-year-old risk management and insurance brokerage firm specializing in insurance products for the entertainment, arts, and advertising communities, today announced that it will introduce "Reputation Risk Insurance" into the marketplace at the beginning of the new year. No other insurance product of its kind has ever been available, DeWitt Stern says.
"The Tiger Woods scandal shows how quickly reputations can become tarnished in today's fast-paced media environment," said LeConte Moore, a Managing Director at DeWitt Stern's New York City office. "All the planning in the world cannot protect a brand manager against the unforeseen. Reputation Risk Insurance will provide those forward-looking brand managers and advertisers with a smart and attractive way to protect their investments."
LeConte Moore appeared on America’s Nightly Scoreboard on the Fox Business Channel along with Marc Ippolito of Burns Entertainment & Sports to discuss keeping companies safe from their clients' bad choices. Click here to see the full video.