Years of experience.
Cristyne Nicholas, CEO
In 2007, Cristyne Nicholas, with her partner George Lence, founded Nicholas & Lence Communications, an award-winning, multi-platform firm that specializes in strategic public and government relations efforts to increase visibility and ROI for a diverse roster of clients including CEOs, major corporations, media companies, destinations, healthcare, cultural attractions and transportation companies. NLC has been recognized multiple times in the Observer’s “Most Powerful Public Relations Firms in America.” In 2017, she was awarded with the “Above & Beyond” award by City & State.
Cristyne is a Public Relations veteran well known for her dedication and commitment as CEO & President of NYC & Company, rebuilding NYC’s $27 billion dollar tourism industry following the tragic events of September 11th. Her achievements there include increasing membership from 890 to 2,000 businesses, increasing budget revenues from $10 million annually to $35 million and launching New York City’s first consumer TV advertising campaign, resulting in a 40% increase in visitation.
Cristyne also helped to recruit perception-altering events to NYC as The World Economic Forum, The Grammy Awards, The Gates, the Republican National Convention, Country Music Awards, and Super Bowl XLVIII.
Cristyne began marketing the City in 1994, serving as Communications Director for Mayor Rudy Giuliani, overseeing all communications for City Hall and city agencies. Upon graduating from Rutgers, her career path began as a campaign aide to US Senator Bill Bradley (NJ), press secretary to US Representative Helen Bentley (MD), and President George H.W. Bush’s campaign press secretary for NY & NJ.
Cristyne was named one of the Top 40 under 40 by Crain’s New York Business, one of the Top 25 People in travel by Travel Magazine, and one of 10 most influential people in the travel industry by Meetings and Incentive Magazine.
In 2012, Governor Andrew Cuomo appointed Cristyne as Chair of the State’s Tourism Advisory Council to advocate and help oversee the “I Love NY” tourism program. She serves as the Chairman of the 109-year-old Broadway Association and on various boards such as the Association for a Better New York, Pelham Picture House, Yale Women’s Campaign School, and is a member of the Friars Club and the Women’s Forum.
George Lence, President
George Lence, co-founder and President of Nicholas & Lence Communications, a full- service public relations and government & community affairs firm, has over 35 years of legal and government affairs experience. Chosen as one of New York's Responsible 100 outstanding corporate citizens by City & State New York, George directs full service lobbying efforts on behalf of clients such as Hornblower Cruises & Events, Clean Energy Fuels, Gray Line CitySightseeing, The Times Square Advertising Coalition, BUS4NYC, The Broadway Association, and the New York Coalition of Code Consultants. Before forming Nicholas & Lence in 2007, George served for six years as Chief Operating Officer & General Counsel at NYC & Company, New York City’s official tourism marketing and promotion organization.
George has also served as Special Counsel to the President and Vice President of Government Affairs for the New York City Partnership & Chamber of Commerce, Chief
Counsel to State Senator Roy M. Goodman and the Senate Committees on Investigations, Taxation & Government Operations and Arts and Cultural Affairs, and Deputy General Counsel to the New York City Economic Development Corporation. From 1994 to 1996, George served as Deputy Director of State Legislative Affairs under Mayor Rudolph W. Giuliani.
George serves as President of Government Affairs Professionals, the trade group of metropolitan area government relations professionals in the private and public sectors, and is a board member of The Manhattan Chamber of Commerce, Memorial Sloan Kettering Visible Ink Advisory Board, The Broadway Association, the Italian American Forum (IAF) and The Lower Manhattan Marketing Association. He also serves as Vice Chairman and Executive Committee Member of the Business Council of Westchester, chairing the group’s Government Action Council. George received his B.A. in Political Science from the University of Michigan and his J.D. degree from St. John’s University School of Law.