Proven results.

Time-tested strategies.

Nicholas & Lence Communications is a New York City-based strategic communications, public relations and government affairs firm.  We specialize in media relations, community and government relations, crisis management, destination marketing, and corporate positioning.


Our experienced team uses time-tested strategies with innovative tactics to achieve measurable results. We can navigate today’s fragmented media landscape to deliver your message where it will make the most difference. With our vast network of contacts, we can help you chart a clear course to success.



Our team has spent years developing personal relationships with reporters.  We assist our clients in projecting their brand and message to targeted audiences. Our expertise, combined with an inherent understanding of each of our clients’ objectives, allows the NLC team to garner positive press coverage on a regional, national and international reach.

Media and Public Relations

Destination Marketing

Marketing, Promotions & Strategic Business Development

Media and Public Relations


With our institutional knowledge and political insight, we help our clients connect to meet the challenges posed by public policy, legislative and regulatory action.  Based upon the specific needs of our clients, we work to assess the political landscape, coordinate outreach to key officials and decision-makers, facilitate public/private partnerships, cultivate community support, provide representation at the state and local levels of government, and engage in issue-oriented publicity and advocacy campaigns.

We advise and assist our clients in evaluating new business opportunities, creating integrated marketing campaigns and promotions, brand building, identifying strategic partnerships, developing a positive image and successfully operating and expanding business in new markets.


Our team has unmatched experience working with New York City's network of business improvement districts (BID), as well as with organizations that want to form BIDs, and has created a division specifically focused on these unique needs, dubbed NLC BID. We work with neighborhood-based organizations to spearhead and carefully advise on strategies surrounding press, crisis communications, navigating government and community relations and BID formation and expansion. Beyond government affairs and public relations, we have the unique ability to create property databases, analyze financials, draft budgets, craft outreach documents and manage community and government engagement.


Our team is experienced in the development, management and production of world class events within any budget. We work synergistically with clients to create sensible concepts that engage audiences with a targeted and strategic message. We utilize our long standing relationships with premier vendors to create the most innovative and cost-effective programs, and identify deliverables that ensure success. Throughout our work with corporations, charities and non-profits, we have developed numerous successful launches and established many annual programs, cultural events, conferences and fundraisers.


Our team can strengthen your impact in New York City and in other U.S. markets by identifying your unique business objectives and target markets and then developing consumer and convention marketing, public relations and advertising strategies around them. We can help create your message and promote your brand to the consumer travel markets, the travel trade and to corporate and association meeting planners. We can help facilitate direct mail campaigns, sales missions, familiarization tours and can coordinate media exposure. We produce turn-key client events, handling logistics from venue selection to attendance building.


With our expertise in various sports arenas, we are able to connect our clients with the top NYC and national sports reporters, laying lasting foundations and garnering valuable press coverage that best promotes the sportsmanship and dedication to the game.